The Legacy Of Louisiana Purchase - 1286 Words

Louisiana Purchase, more prominently known as an acquisition that doubled the size of the country we reside in, was much more than just a simple purchase, much less an easy one. Thomas Jefferson had to consider all the aspects, consequences, and effects that the decision of buying 2,144,500 square kilometers of land would have on the country (Columbia Electronic Encyclopedia 1). This purchase brought many improvements to the country, but also had unexpected consequences that would transform the country as a whole. Although Jefferson’s decision was considered a mistake by some Federalists and caused conflicts with Spain, it was actually a step forward towards the respectable and prosperous country that many had envisioned the United States to be because it doubled the magnitude of opportunities, solved the initial conflict of attaining the port of New Orleans (thus continuing trade), removed France’s colonial power from North America, which made the United States the dom inant influence in North America and, most significantly, secured new western territory, which led to westward expansion (Loos). The Louisiana Purchase, by doubling the size of the country, also doubled the size of opportunities overnight, becoming a pull factor for the residents of the country and people Asia and Europe. This led to more economic opportunities and an assimilation of more cultures. The United States became ever more prosperous through this purchase, but with every decision there are unexpectedShow MoreRelatedAnalysis Of A Wilderness So Immense By John Kukla1487 Words   |  6 PagesImmense by John Kukla explores the events leading up to and the enduring effects of the Louisiana Purchase of 1803. Kukla begins his story almost twenty years before Jefferson bought the Louisiana territory from France and analyzes how factors ranging from major revolutions to personal relationships all culminated to make the most famous land acquisition in American history possible. He argues that the Louisiana Purchase was not only a case a good luck on Jefferson’s part or solely the result of Napoleonâ₠¬â„¢sRead MoreThomas Jeffersons Presidential Legacy Essay1068 Words   |  5 PagesThomas Jeffersons Presidential Legacy Thomas Jefferson, our third president, was born in 1743 in Virginia. He studied at William and Mary and then read the law. In 1772, he married a widow lady, Martha Skelton and he took her to live at his partially completed home at Monticello, the plantation consisting of approximately 5,000 acres that he inherited from his father. Mr. Jefferson was considered to be a gifted writer, but he was not a public speaker. He wrote his support for the patrioticRead MoreThe French Quarter New Orleans1145 Words   |  5 Pagesof the oldest neighborhoods in New Orleans, is one of the most classic and flourishing areas in Louisiana. It is also known as Vieux Carrà ©, which is French for Old Square. It was established by the French in 1718 and it was a valuable site for trade because of its location along the Mississippi River. It was first in the hands of the French, then it was given to the Spanish, then the Louisiana Purchase took place, and ever since it has been in the hands of the United States. Le Vieux Carrà ©; (theRead MoreUs History Essential Questions on Thomas Jefferson Essay785 Words   |  4 Pagesyou think were his three most important legacies? Jefferson was successful in the fact that he was moderate in getting rid of the opposing party, the federalists. If a Federalist was doing a good job, they stayed. He also was smart to not get rid of Hamilton’s financial system. One of his most important legacies was the Louisiana Purchase. Although he believed it to be unconstitutional, he could not pass up the offer from Napoleon. The Louisiana Purchase more than doubled the size of AmericaRead MoreEssay Meriwether Lewis the Leader670 Words   |  3 Pagesagainst the Whiskey Rebellion (1). Lewis developed a drinking problem, but he fought and overcame it (2). Thomas Jefferson chose him to explore the land west of the Mississippi River known as the Louisiana Purchase (1). Pbs.org states that Lewis was the official leader of the exploration of the Louisiana Purchase (â€Å"Meriwether Lewis†). Bio.com says that the explore group was called the Corps of Discovery (â€Å"Meriwether Lewis† 1). He chose William Clark as the co-commander for the expedition. They beganRead MoreThe Federalist Party Vs. The United States904 Words   |  4 Pagesmerchants. The Democratic-Republic party dominated Congress and most state governments outside of New England. Upon taking office, Jefferson also set out to reduce the national debt. Jefferson was unhappy with the national debt that he felt was a legacy of Federalists like Hamilton and decided to shift from those policies. Hamilton believed that if the government borrowed from the rich citizens, those citizens would have conferred interest in the country’s growth. Jefferson, as a non- FederalistRead MoreEssay about Biography of President Thomas Jefferson1502 Words   |  7 Pagesof laissez-faire. This model did not last long though, and ended up devastating the economy. This will be touched on later, but for now there’s the Louisiana Purchase to discuss. While Jefferson was working to alter the American economy, Spain and France were working to alter their territories. In 1800, Spain signed a treaty bequeathing the Louisiana province unto France [10] [12] [1] [9]. This was befitting to France, as Napoleon I had become king around this time and began to build an empire inRead MoreManifest Destiny, By John O Sullivan1277 Words   |  6 PagesJefferson, our second president the United States through him had a vision of a power that would stretch to the Pacific coast, in an â€Å"Empire of Liberty†.2 The Louisiana Purchase was a â€Å"direct result† of Jefferson’s true vision of an America that would go from the Atlantic to the Pacific oceans. Even before Jefferson purchased the Louisiana territory, thousands of land hungry Americans had already migrated to the Mississippi and Ohio River valleys. This mass migration displaced many Indian tribesRead MoreThe Legacy Of Napoleon Bonaparte And The French Revolution1107 Words   |  5 Pagesin 1789, he was almost universally admired during his lifetime. Napoleon is one of the greatest commanders in history, his campaigns and strategies of war are stilled studied in military schools across the globe worldwide. Napoleons political legacy has remained as one of the most celebrated and controversial leaders in human history. (biography.com, nov 27, 2016) impossible is only a word to be found in the dictionary of the fools -------------------------- Napoleon Bonaparte NapoleonRead MoreThomas Jefferson And Modern Geography1175 Words   |  5 Pagesoutwards (Cresswell, 2013). His influence on Thomas Jefferson, when they met during Humboldt’s voyages through the Americas, was clearly seen as Jefferson himself pushed forward the ideology of American expansion and â€Å"Manifest Destiny† with his purchase of the Louisiana territory, arguably one of the greatest geopolitical maneuvers in U.S. history. Koelsch highlights the Lewis and Clark Expedition as another major event in the narrative of Jefferson’s geographic history; however, unlike traditional texts

Animal Testing And Its Impact On The Environment - 2372 Words

Animal Testing According to the Oxford dictionary, the feeling of suffering is described as â€Å"the state of undergoing pain, distress or hardship.† But does that definition truly cover all of the grounds under which such feeling can be experienced? Animal testing involves the use of nonhuman species to research a variety of products for their positive and negative outcomes. This action is carried on for the benefit of humanity without the consideration of the animals being involved. Such act features the use of hazardous practices that harm innocent animals, leaving them psychologically and physically traumatized. Still, the research is considered practical since it’s the closest way scientists can get to analyze a living body without harming humans. Historically, animals have been used within the scientific community, and as a result began to press issues regarding what the society of today and its future hold concerning what is ethical, how animal testing has a significant role o n the environment, and how domestic and foreign economics influence its continuation, modification or elimination in the United States. Historical and Political Animal experimentation can be used to gain further understanding of the biology and anatomy of that creature or even humans. The notion of animals being able to serve as a model for humans was supported by Charles Darwin’s evolutionary theory in 1859 (Hawkins). Even prior to this theory, however, surgery on animals became popular in ancientShow MoreRelatedConsumerism Driven By Capitalistic Greed Essay1235 Words   |  5 Pagesthey are â€Å"green†. They make and sell cosmetics that are â€Å"better† for the consumer and environment. Many get away with claiming they are natural. They eliminate chemicals they believe are harmful, such as DEA (Diethanolamine), TEA (Triethanolamine) and MEA (Monoethanolamine). It is alarming how these chemicals can disrupt our human health, but even more alarming the impact is has on our animals, and the environment as a whole. Many of us feel a bit hopeless because we believe we cannot escape theRead MoreAnimal Testing Is A Global Concern894 Words   |  4 Pagestypes of animal species are subjects for many scientific and research based experiments. Figure 1, shows how much of each group of animals are used in the testing. Over 75% of the animals used in research are mice followed by fish, amphibians, birds and the reptiles and other rodents and rabbits are used the less. Animal testing is a global concern that is being faced all over the world. This practice involves the injection of drugs, chemicals and other substances into millions of animals on a dailyRead MoreThe Use Of Animals For Research Testing Essay1547 Words   |  7 Pagesother. With hundreds of topics to solve, there was one that stood out, animal testing. The use of animals for research testing is an issue that has been debated whether or not it is acceptable or not. Within this questionable topic, our main focus is on the researchers, ani mals, users, and environment. Terms that you may associate with animal testing would vary greatly, but there are some that can be used as an example such as testing, experiment, abuse, negligence, and acceptable. Have you ever thoughtRead MoreSocial Implications Of Business Ethics1601 Words   |  7 Pagesasked to assess these social implications of business ethics. The business organisation I have chosen for this assignment is ‘Boots’. Social implications (P3) Social implication is a term used to describe the actions of a business that will have an impact on society as a whole. These could be ethical practises or unethical practises. There are many different social implications a business might have, these social implications are highlighted by the way a business will chose to operate. The differentRead MoreBody Care Products and their Impacts Essay1526 Words   |  7 Pagesthink about the environmental, ethical and social impacts it has. Nowadays, it’s a standardised idea that it is extremely important to take in these factors when choosing and purchasing products; however, is it really as important as it is portrayed to be? To come to a conclusion as to whether or not it is important to think about the environmental, social and ethical impacts when buying a product, both sides shall be discussed. The environment is probably one of the most debatable subjects aroundRead MoreAnimal Testing Should Not Be Banned918 Words   |  4 Pagesthat animal testing is a great way to go about testing our products. Where this agreement usually ends, however, is on the question of does animal testing effectively allow humans to move forward in life, allowing us to live a long and healthy life. Whereas some are convinced that animal testing isn’t effective, animals having lived in a completely different environment are more immune to diseases than us. Others even maintain that there are alternatives to animal testing, saying animal testing isRead MoreAnimal Testing Is Not All Humane And Pain Free1130 Words   |  5 Pagesâ€Å"An estimated 26 million animals are used every year in the united states for scientific and commercial testing† (ProCon.org). We are rapidly using up the earth’s supply of small animals. â€Å"A 2011 poll of nearly 1,000 biomedical scientists cond ucted by the science journal Nature found that more than 90% agreed that the use of animals in research is essential (ProCon.org). Right now, millions of mice, rats, rabbits, cats, dogs, and other animals are locked up in cages and are getting killed for scientificRead MoreBenefits of Animal Experimentation1123 Words   |  4 PagesBenefits of Animal Experimentation Animal Experimentation has been used for thousands of years from early Greeks to modern day physicians. Animal Experimentation is not only beneficial in gaining knowledge on diseases, but can also help to discover cures. Animal testing is not a very new idea, and has been performed for a large portion of history. Some of the earliest experiments can be traced back to early Greek physicians and scientist such as Aristotle and Erasistratus who did tests on livingRead MoreShould Animals Be Banned For Medical And Cosmetic Research?940 Words   |  4 PagesIn the United States about 20 million animals are used for medical and cosmetic research. These animals include mice, bunnies, cats, dogs, guinea pigs and many other species of animals. Many of these animals people have for household pets, people consider these animals to be friendly and harmless and they are loved by humans. However, these animals do not share the same rights as humans mostly because people believe animals are inferior to them. Animals can not speak for themselves and tell researchersRead MoreA Change Of Heart About Animals950 Words   |  4 PagesAnimals have similar characteristics to humans in terms of their physical and psycholo gical states, thus we have a moral obligation to free them from unnecessary pain. More ethical alternatives to animal testing are more cost-effective, quicker and more reliable. Contrary to what we might think, animals share similar characteristics with us in terms of their physical and psychological states. Jeremy Rifkin, author of twenty books on the impact of scientific and technological changes on the society

Strategic Management Competitive Advantage Concepts and Cases

Question: Describe about the Strategic Management of Competitive Advantage Concepts and Cases. Answer: Introduction The following essay evaluates the role of strategic management strategies in an organization, operating in the global market. The topic chosen refers to assessing the benefits of the strategic management policies in terms of the operational and the financial competencies of the business organization. Strategic management can be defined as the formulation of the essential business strategies as well as long term depending on the internal and the external market environment in the organization (Barney and Hesterly 2015). Thus, the role of the strategic management policies has to be well-defined, in order to assist the business organization in achieving market growth. It critically analyzes the sources related to the adoption of the strategic management techniques and presents a fair discussion on the topic. Mellahi and Frynas (2015) mentioned strategic management techniques have to be upgraded, in order to bring about the necessary innovation in the workplace. As such, it can be said that the necessary innovation shall have to be introduced in order to ensure survivability in an intensively competitive market environment. However, Stead and Stead (2013) noted that the strategic management techniques can only be upgraded as per the inherent financial strength of the organization. In addition, the current market position of the organization shall also have to be analyzed, in considering any upgradation in the existing strategic management techniques of the organization. Boyd et al. (2013) mentioned that the strategic management relates to all aspects of the production and the operational processes. Thus, it would concentrate in innovation about finance, marketing and the operational activities of the business enterprise. However, the strategic management policies shall only be effective if it assists the organization in achieving commercial viability. According to David and David (2016), strategic management has been a key aspect of the operational activities of the business enterprise. Thus, the management of the organization has to play a decisive role in structuring the strategic management policies of the business enterprise. However, the strategic management policies of the business organization have to be implemented as per the needs of the business entity. In this regard, it can be said that the strategic management techniques have to be executed as per the long-term goals and objectives of the business entity (Lasserre 2012). The intensity of market competition is another relevant factor that has to be evaluated before forming any specific strategic management guideline. Hill et al. (2014) mentioned the efficiency of the strategic management policies of the organization should depend on the financial and the operational competencies of the business entity. Thus, these factors have to be considered in framing the strategic management policies in a business organization. Thus, Carpenter and Sanders (2013) noted that the financial as well as the operational competencies of the organization have to be assessed accurately in the context of the existing market position. This shall help the business entity to gain a substantial market share in the international market. In this regard, the nature of the product and the service line has to be considered in the adoption of the strategic management policies in the business organization. This is especially important in the case of a retail entity, where there the product ranges is wide and caters to various needs of the customer. On the contrary, Mellahi and Frynas (2015) opine that the strategic management techniques have found wide acceptance in the manufacturing sector as well in the retail sector. However, it can be said that the strategic management techniques can be applicable in any business segment, if there is a genuine need. Reputed manufacturing entities have been using the strategic management strategies to achieve wider business growth and create a distinct brand identity. Discussion Strategic Management Issue For the purpose of the study, the benefits achieved through the implementation of the strategic management policies to the production, manufacturing as well as the distribution adopted in the business organization is assessed. According to Hill and Jones (2013) strategic management has far-reaching benefits if it is implemented as per the needs as well as the long term goals and the objectives of the business organization. However, this has to be structured as per the nature of the product and the service line the firm is currently operating. In the case of manufacturing and retail entities, it is essential that the strategic management policies have to be implemented in the business organization. Hitt et al. (2012) mentioned that the strategic management policies adopted in the business organization should enable the business entity to offer distinctive product offerings to the buyers. In addition, it would assist the business enterprise to develop the brand identity in the market position. Besides this, it shall assist the business entity to overcome the pertinent threats that are present in the external market environment that has been negatively influencing the business performance of the entity (David and David 2016). The key attribute that has to be considered here is the inherent financial and the organizational competencies of the business organization. Thus, in the benefits achieved in the terms of the financial and the operational efficiencies should be correctly assessed in the context of the adoption of the st rategic management strategies of the business entity. In this regard, Rothaermel (2015) noted that the adoption of the strategic management strategies should only be implemented if it is financially feasible for the business entity. Thus, the commercial viability of the organization shall have to be considered in the adoption of the strategic management strategy of the business entity. In addition, the strategic management strategies that are to be adopted should match with the mission, vision and the values of the organization (Lasserre 2012). Thus, the core constituents of the organization have to be consolidated, in the process of adding of adopting the strategic management policies in the business organization. According to Mellahi and Frynas (20150, the management of the business entity shall have to take the lead, in guiding the business enterprise towards achieving growth. As such, the various aspects of the business functionalities that include the operational activities of the business enterprise shall have to be conducted as per the policies determined through the strategic management strategies at the outset. Barney and Hesterly (2015) stated that there are several pertinent issues that arise when strategic management policies are implemented in the business entity. As such, there is a certain resistance within the organization. This includes the resistance from the workers as well as the stakeholders in the business organization (Goetsch and Davis 2014). The human resource policies in the organization have to take the initiative in developing training schemes for the employees Stead and Stead (2013) stated that this would assist the employees to acquire the related skills and aptitude that would assist the organization in enhancing the productivity. The use of advanced technology mechanism is one of the attributes that would assist the business enterprise in the development of financial as well as operational competencies in the business enterprise. Stead and Stead (2013) mentioned that the adoption of technology should be vital for the organization in ensuring smoother business operations and surviving in an intensely competitive market environment. Implementation of Strategic Management Policies The following steps reveal the implementation of the strategic management techniques in the business organization. Determining organizational strategy- Formulating the necessary organizational is essential for ensuring profitability and stability in the business enterprise in the long run. This structural guideline would enable the business organization to execute its business functionalities in an appropriate manner. According to Goetsch and Davis (2014), the strategic management strategy evaluates the existing position of the business enterprise in terms of the operational and the financial competencies of the business enterprise. Specific Purpose and Objective- The purpose and the objective of the business organization, shall be clearly stated in the pursuit of the implementation of the strategic management objectives of the business enterprise. According to Lasserre (2012), the strategic management policies in the organization would be framed to assist the business organization in its growth. However, the daily business functionalities would be framed in such a manner, in order to achieve the long term goals and the objectives of the business entity. Existing Business Situation The existing business situation of the business enterprise shall be assessed, to enable the business organization to respond appropriately (Griffin and Pustay 2012). In this regard, it can be said that the strategic management policies shall assist the business organization to identify the discrepancies in the existing policies of the business enterprise and respond appropriately. SWOT Analysis- Performing SWOT Analysis shall assist the business entity in analyzing its own strengths and weaknesses of the business entity. According to Morschett et al (2015), the SWOT analysis of the organization shall assist the business organization in developing strategies to overcome the weaknesses. However, the SWOT Analysis that is conducted has to relevant to the existing market condition of the business entity. BCG Matrix - The BCG Matrix shall assist the business entity in conducting a portfolio analysis of the organization. Ward (2012) mentioned that the BCG matrix should assist the business entity in developing financial strategies that shall add to the financial strength of the organization. The BCG matrix is an essential financial tool that would evaluate the financial condition of the business enterprise, and identify the discrepancies in the organization (Hill and Jones 2013). The strategic management strategies of the organization shall assist the business organization in evaluating the operational strategies as per the market value and the relative market share. Market Needs The market needs of the organization shall have to be addressed in analyzing the market policies of the organization in setting up of the strategic policies of the organization. The strategic management of the organization shall have to be developed based on the operational and the functional accounting needs of the organization (Morschett et al 2015). In this regard, the organizational needs of the organization are the prime considerations in the implementation of strategic management strategies in the business organization. Hubbard et al. (2014) mentioned that the primary concern of strategic management is innovation. Innovation is a necessary criteria in the existing global market. This ensures that the operational policies of the business enterprise are aligned to attain the long term goals and the objectives of the organization. Ward (2012) stated that strategic management leads to the establishment of pertinent operational strategies that would assist the business organization in its growth. In the case of the manufacturing and the retail entities, the distribution strategies taken by the organization is essential for the achievement of business sustainability. As per Priem et al. (2012), the strategic management of the business organization has assisted the business organization in ensuring the efficiency of the distribution policies adopted in the business organization. In this regard, it can be said that the strategic management policies adopted in the business organization has to be implemented in the context of the economic policies prevalent at that point in time (Priem et al. 2012). The inflation, economic condition of the buyer as well as the existing trends and preferences of the consumer shall have an impact on the strategic management policies implemented in the business organization. According to Carpenter and Sanders (2013), the pricing policies followed in the business organization is an essential determinate on the strategic management strategies adopted in the business organization. The reasonable pricing policies adopted in the business organization. According to Boyd et al. (2013), the pricing policies have an impact on the consumer behavior in the organization. As such, it can be said that the organizational pricing issues shall be addressed by the strategic management policies adopted in the business organization. In this regard, it can be said that the strategic management policies followed in the business organization shall assist the management of the business organization in aiding the financial policies n adopted in the business entity. This includes the external financing needs of the organization (Hitt et al. 2012). The strategic management of the organization has to assist the business entity in selecting the appropriate operational strategy of th e business organization. Thus, the amount of money raised through the shares and the debentures as well as the money borrowed from the financial institutions. Griffin and Pustay (2012) mentioned that the operational policies of the business enterprise have to be framed in accordance with the strategic management policies adopted in the business organization. Impact of Strategic Management Policies The strategic management policies followed in the business organization shall be of assistance to the business organization to enhance the operational policies currently existing in the business organization (Carpenter and Sanders 2013). However, the nature of the strategic management strategies followed in the business entity shall depend on the scale of operations of the business enterprise. As such, it is necessary that the strategic management policies that are adopted shall vary in the case of the production of luxury goods than in the case of goods which shall require mass production. Mellah and Frynas (2015) mentioned that strategic management policies shall assist the business organization in enhancing the production policies of the organization. In this regard, it can be said that the strategic management implemented in the business organization shall have many far reaching benefits. Lasserre (2012) argues that strategic management strategies assists the organization in reducing the production expenses of the business enterprise, thereby, assisting the business organization to achieve business sustainability. In addition, the strategic management adopted in the business organization shall assist the business organization in identifying the target segment of consumers and responding appropriately to assist the business organization in achieving business growth (Hubbard et al. 2014). Identifying the market segment of customers and their appropriate preferences shall assist the business organization in delivering business sustainability. This would assist the business entity in achieving the appropriate market share in the global market. This is an essential part of the strategic management policies of a business entity. According to Griffin and Pustay (2012), the strategic management policy adopted, would assist the business organization to develop pertinent market ing as well as operational policies of the business entity. It develops the necessary financial as well as the operational policy of the business enterprise to ensure business sustainability in a competitive market environment (Priem et al. 2012). Besides this, the strategic management policies adopted in the business organization shall assist the management of the organization to aid organizational growth. Hill et al. (2014) mentioned that the strategic management policies implemented in the business organization should concentrate in every aspect of the production, manufacturing and distribution process of the organization to make it effective to assist the organization to achieve further market growth. The strategic management policies of the business enterprise shall be developed to attain the long-term objectives and the goals of the enterprise As such, the strategic management policies have the ability to determine the operational policies of the business enterprise to assist the business entity in its growth. Stead and Stead (2013) stated that strategic management changes in the organization shall re-innovate the existing business operation s the business entity. As such, this shall assist the business entity in implementing innovative business policies that shall develop a positive perception on the consumers. Therefore, it can be said that strategic management strategies has a number of benefits that includes production, marketing as well as operational efficiencies. Conclusion It can be said that strategic management policies shall assist the business organization in executing the operational strategies of the business organization. However, its implementation depends upon the needs of the organizations and the existing market position of the organization. The strategic management policies adopted by the business enterprise would facilitate the business entity in developing well defined roles and regulations for the employees. The strategic management policies are implemented through a series of steps, considering the financial viability of the organization. These steps include the following - the market needs of the organization, SWOT analysis, the BCG consulting matrix as well as the long-term goals and the objectives of the business entity. These tools shall assist the business enterprise in bringing about innovation and strengthening the financial resources of the business entity. The strategic management policies of the business enterprise shall be implemented after considering certain factors like the market demand. Identification of the target segment of the consumers is essential for the business enterprise to implement the strategic management techniques. Strategic management is a necessary tool in the global business market in executing consistent business performances in a regular basis. References Barney, J.B. and Hesterly, W., 2015. Strategic management and competitive advantage concepts and cases. Pearson. Boyd, B.K., Bergh, D.D., Ireland, R.D. and Ketchen, D.J., 2013. Constructs in strategic management. Organizational Research Methods, 16(1), pp.3-14. Carpenter, M. and Sanders, G., 2013. Strategic Management: Pearson New International Edition: Concepts and Cases. Pearson Higher Ed. David, F. and David, F.R., 2016. Strategic Management: A Competitive Advantage Approach, Concepts and Cases. Goetsch, D.L. and Davis, S.B., 2014. Quality management for organizational excellence. pearson. Griffin, R.W. and Pustay, M.W., 2012. International business. Pearson Higher Ed. Hill, C.W. and Jones, G.R., 2013. Strategic management theory. South-Western/Cengage Learning. Hill, C.W., Jones, G.R. and Schilling, M.A., 2014. Strategic management: theory: an integrated approach. Cengage Learning. Hitt, M.A., Ireland, R.D. and Hoskisson, R.E., 2012. Strategic management cases: competitiveness and globalization. Cengage Learning. Hubbard, G., Rice, J. and Galvin, P., 2014. Strategic management. Pearson Australia. Lasserre, P., 2012. Global strategic management. Palgrave Macmillan. Mellahi, K. and Frynas, G., 2015. Global strategic management. Oxford University Press. Morschett, D., Schramm-Klein, H. and Zentes, J., 2015. Strategic international management. Springer. Priem, R.L., Li, S. and Carr, J.C., 2012. Insights and new directions from demand-side approaches to technology innovation, entrepreneurship, and strategic management research. Journal of management, 38(1), pp.346-374. Rothaermel, F.T., 2015. Strategic management. McGraw-Hill. Stead, J.G. and Stead, W.E., 2013. Sustainable strategic management. ME Sharpe. Ward, K., 2012. Strategic management accounting. Routledge.

Situation Analysis for Mcdonalds free essay sample

To fulfill that, we mainly focus on high quality food and superior service in a clean, welcoming environment, at a great value. In addition to that there are marketing strategies to reach for our targets. (4p’s) When describing about our 4p’s strategy, we have selected a chicken burger as the product which belongs to fast food. And it comes with 3 sizes and 3 reasonable prices. Main cities of the country are selected for placing McDonald’s branches. Tv advertising,cutouts are the fundamental promoting methods which we used. And also we have done â€Å"S W O T† Analysis and â€Å"P E S T† analysis regarding our company to find out prevailing situation and obtained relevant data which is very important when implementing those marketing strategies. Finally, we think that we will be strong enough to give full satisfaction for the customer than ever with these new strategies. The Challenge Our challenge is to promote our new chicken burger to the society. We will write a custom essay sample on Situation Analysis for Mcdonalds or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page There are different types of chicken burgers in the market. Those products are unhealthy fast food. Our product is different among others. Situation Analysis Quality service, Cleanliness and Value (QSCamp;V) for each amp; every customer, each and everytime McDonalds Corporation is one of the world’s leading food servicer retailers with more than 34,000 restaurants, serving more than 69 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald; in 1948 they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth. A McDonalds restaurant is operated by either a franchisee, an affiliate, or the corporation itself. The corporations revenues come from the rent, royalties and fees paid by the franchisees, as well as sales in company-operated restaurants. High quality food and superior service in a clean, welcoming environment, at a great value McDonalds primarily sells hamburgers, cheeseburgers, chicken, French fries, breakfast items, soft drinks, milkshakes and desserts. In response to changing consumer tastes, the company has expanded its menu to include salads, wraps, smoothies and fruit. McDonald’s values include; * High quality food and superior service in a clean, welcoming environment, at a great value * High standards of fairness, honesty and integrity * Respecting the social and the physical environment McDonald’s business model depicted by our â€Å"three-legged stool† of owners/operators, suppliers and company employees, is our foundation SWOT Analysis Strengths * The renowned brand * McDonald’s product value * Customers know what to expect when they walk into a McDonald’s store.